CNM4881a: TOPICS IN MEDIA STUDIES: SOCIAL MEDIA
Social media has become a ubiquitous aspect of our daily lives, transforming the ways humans communicate. There are mixed opinions about whether social media has improved or disrupted how people live and think. Does using social media make people happier or lonelier? Is it the friendly butler you never had, or the shady hawker selling your personal information? Does it make society more inclusive or more polarized? This course will give you the knowledge and critical thinking tools that you need to engage in these and other debates, through a critical understanding of social media use, its impact on society, and the social mechanisms underlying social media-based communication. The weekly resources cover a range of textbooks, research and conference papers, news articles, and TV shows so that our theoretical discussions are pertinent to what’s happening in the world today.
At the end of the module, participants will be able to:
- Explain the major concepts and debates in the communication research literature about social media.
- Measure social media use: Collect and report basic statistics about a social media user
- Evaluate major studies in terms of their methods, results, conclusions, and implications
- Work effectively in groups