Kokil Jaidka

Social Media Analytics for Elections

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A major project I have been working on recently, is the analysis of social media conversations around national elections in Asian societies. My collaborators are academicians at University of California, Davis, and City University of Hong Kong. We aim to fill the present research gaps in political opinion mining from social media, and generate robust empirical benchmarks of the predictive utility of different computational methodologies. I am primarily responsible for planning and implementing the analyses, which will employ volumetrics, sentiment analysis based on lexicon and probabilistic models, and social network analysis to analyze over 6 million tweets related to the general elections in three Asian democracies (India, Pakistan and Malaysia) and one European democracy (UK). Of this project, 4 papers have been published or presented at top conferences – HICSS 2014, ICTD 2015, ICA 2015 and WAPOR 2015. One conference and one journal paper is under review and another couple are under preparation.

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